Work / Vantage Capital
Fintech · 2026
3.1× qualified leads for a fund that looked like everyone else.
Context
Trust was the whole job.
A fund with a serious track record and a website that read like a template. Prospective LPs could not tell within fifteen seconds what the firm invests in, at what stage, or with what result.
Approach
Numbers first, adjectives never.
Every claim on the new site is a figure with a date attached. Fund pages open with the position, the thesis and the return, in that order. The typography does the persuading; there is no decorative imagery anywhere on the site.
Build
A content model the team can actually use.
Sanity holds funds, positions and reports as structured entries, so the investor relations team publishes without touching code. Every entry emits matching structured data, which is what made the AI visibility work possible.
Results
Fewer visitors, better ones.
Qualified inbound tripled in two quarters while total traffic stayed flat. The firm now appears by name in AI answers to questions about its investment stage and geography.
Next case
Kilnhouse
Case FAQ
Before you ask for the same.
Depends entirely on your baseline. We record conversion rate, Core Web Vitals and organic sessions before touching anything, and report the same four metrics 90 days after launch.
Yes. Several of these projects were template and checkout work rather than full rebuilds. If the structure is sound, we do not charge you to replace it.
The same five people listed on the About page. No subcontractors, no account manager between you and whoever is building.
A free 30-minute teardown: your current site on screen, and a written list of what is costing you conversions. No pitch deck, no obligation.