What is GEO? Generative Engine Optimization explained for founders
What changes when the search result is an answer instead of a list of links, and what you can do about it this quarter.
Journal
Notes on what actually moves numbers.
Roughly one a month, written by the people doing the work.
Why your Core Web Vitals are fine and your conversion rate still is not
Speed is a floor, not a strategy. Where conversion actually leaks once the technical metrics are green.
How we cut LCP from 4.1s to 0.9s on a Next.js site
The four changes that did 90% of the work, in the order we made them.
Schema markup that actually gets you cited by ChatGPT
Which types matter, which are theatre, and how to keep markup honest to the visible page.
The 12 sections every B2B homepage needs — and the 6 it does not
A structure you can hand to a designer, with the job each section has to do.
Blog FAQ
About what we publish.
Roughly once a month, when something changes that is worth writing down. We do not publish to a content calendar.
Yes, with attribution and a link back to the original. Ask first if you want to translate it.
As part of the SEO retainer — four articles a month, written by the same person who writes here.
One email a month with what actually changed in how sites get found. Signup is in the footer.