Work / Northwind
B2B SaaS · 2026
+142% demo requests in 90 days after a full rebuild on Next.js.
Context
Traffic was fine. The pipeline was not.
Northwind had steady organic traffic and a homepage that explained the company instead of the product. The demo form sat three clicks deep, and the pricing page did not exist — every qualified visitor had to write an email to find out whether the product was in their budget.
Approach
Rebuild around the one action that matters.
We rewrote the page structure so every section either proves the product works or moves the visitor toward booking. Pricing went public. The demo form became a two-field qualifier at the top of the page and a full brief at the bottom, so both a curious visitor and a ready buyer have a path.
Build
Next.js, static where possible, measured everywhere.
Statically generated routes with MDX for the resource library, images through next/image in AVIF, and a GSAP layer limited to hero choreography and scroll reveals. The whole JS bundle on the homepage stays under 180KB gzipped.
Results
Same traffic, more pipeline.
Ninety days after launch, demo requests were up 142% on flat traffic, and median LCP dropped from 3.4s to 0.9s. Structured data added in the same release produced twelve tracked citations in AI answers over the first quarter.
Next case
Vantage Capital
Case FAQ
Before you ask for the same.
Depends entirely on your baseline. We record conversion rate, Core Web Vitals and organic sessions before touching anything, and report the same four metrics 90 days after launch.
Yes. Several of these projects were template and checkout work rather than full rebuilds. If the structure is sound, we do not charge you to replace it.
The same five people listed on the About page. No subcontractors, no account manager between you and whoever is building.
A free 30-minute teardown: your current site on screen, and a written list of what is costing you conversions. No pitch deck, no obligation.